Brand is more about the experience people have... Sometimes having no design is a better experience.
Make the first call to action at the top of your funnel really, really easy. like a super easy win, and then chain them together and walk them through a process.
Engaging donors is about serving them first and showing genuine interest in them, beyond their checkbook.
The depth of the relationship goes hand in hand with the involvement and strength of the relationship. When they see, get up close and know who you are and what you're doing, that's when the real impact happens.
I never loved my job more now because I am using my skills, and I never would have thought my technical skills would be used in a ministry. But they totally are. They're totally useful, especially in modern day ministries.
If you're a growth-minded executive and a growth-minded nonprofit, it's the storytelling that makes all the difference.
Fundraising is a team sport. We're in this together. It's an abundance mindset. Donors appreciate thinking that way
AI can be great for generating new ideas, but you have to have self-control with how you use it and make sure you're spending your time where it's most profitable.
Nonprofits are not just blessing our recipients, we are blessing our donors. When someone donates to your organization, they're purchasing significance for themselves.
Sometimes the answer is doing the small things consistently that don't seem like much. Like those just add up when you're doing them consistently over months and years to where all of a sudden you look back and you're like, wow, you just grew 50%
People give to people, not to organizations. And so I think they love that personal touch, and it's less stress for you. Rather than trying to put together this really well worded, perfect email
We need to make our donors feel like they're a part of what's happening, or they'll go to someone who will