An open letter from the WeGive team explaining how organizations today can transform giving into an investment in identity and purpose through personalized communication, overcoming outdated technology to enhance their digital relationships and increase support.
At WeGive, we believe when people give, they purchase a product for their identity. This giving commerce purchase is more than a transaction; it’s an investment in their identity and purpose. Giving should provide evidence their life is meaningful, and they should feel moved by the difference they are making.
This sense of purpose is not delivered via UPS or FedEx; it is delivered via communication and conveyed through every interaction with your organization, both digitally and in person. Whether you're a nonprofit, ministry, or church, you are selling a sense of purpose to your supporters.
Unfortunately, most organizations are unable to do this well because they are stuck in the Giving 2.0 era, where supporters fill out generic forms, are redirected to a homepage, and are subsequently treated as mere ATMs through impersonal newsletters and mailing lists. Even churches, who gather weekly in person, struggle to meaningfully communicate the important work they do in a personal way, especially outside of Sunday.
To keep givers giving, all organizations need to do the same thing: make their supporters feel moved and communicated with about the difference they are making through their support. This has always been done, and will always be done, with highly personalized, meaningful storytelling and relationships.
The problem is the effort to scale personalized and meaningful communication with the right privacy and tone has historically been out of reach for organizations with a very limited staff capacity and a Giving 2.0 technology stack.
You cannot power a meaningful, personalized digital relationship when your database is not made to power digital relationships, your team is stuck with disconnected for-profit marketing software and static giving forms built over a decade ago treating every supporter the same.
This is why we built WeGive, the first Giving 3.0 platform.
By treating everyone, regardless of their donation size, like a valued individual with a real relationship to your organization, and by telling the story of their support and why it matters, they will give more, more often, and get more meaning from you.
As purpose-driven people, let us rise to the occasion and deliver the profound sense of purpose our supporters seek when they give.
We are in a new age of giving - one that is digital, relational and supporter-first.
Get A Demo2000 BC - 2000 AD
Giving Experience
Physically place your currency into a receptacle in person, with your ongoing relationship to the recipient limited to your interactions and proximity to their work.
Technology Examples
Offering Plate
2000 - 2020
Giving Experience
Fill out all the details of a impersonal generic open-ended form on an organization’s website to initiate an electronic gift. Sometimes added to an email or physical mailing list.
Technology Examples
Classy, FundraiseUp, DonorBox, PushPay, Subsplash, Tithely
2020 - today
Giving Experience
Recognized as a valued supporter for integrated one-click giving flows that live on top of a highly personal and private profile where supporters get meaningful updates on how they are making a difference and where they can continue their partnership and engage more.
Technology Examples
WeGive
