Data & Analytics

Google Analytics

Pass person, engagement, transaction and conversion data to Google Analytics to surface insights in E-commerce reports and Events.

Review our Google Analytics Integration

WeGive's bi-directional two-way integration with Google Analytics enables nonprofits to seamlessly sync their online and web performance data with WeGive, providing a comprehensive view of their digital engagement. Here's a high-level overview:

  1. Google Analytics for Nonprofits:
    • Google Analytics is commonly used by nonprofits to track website traffic, user behavior, and campaign performance. It provides insights into how visitors interact with a website, which pages are most popular, and how online campaigns are performing.
  2. Unified Data View:
    • By integrating Google Analytics with WeGive, nonprofits can consolidate their web performance data into a unified platform. This integration allows for a holistic view of online engagement alongside donor data in WeGive.
  3. Personalized Donor Experiences:
    • With synchronized data, nonprofits can create highly personalized donor experiences. Understanding donor behavior and preferences from web interactions enables more targeted and effective communication and engagement strategies within WeGive.
  4. Enhanced Decision-Making:
    • The integration empowers nonprofits to make data-driven decisions by combining web analytics with donor management. This helps in optimizing online campaigns, improving donor retention, and enhancing overall fundraising efforts.

In summary, the integration between WeGive and Google Analytics provides nonprofits with powerful tools to analyze and leverage their web performance data, fostering deeper and more personalized connections with their supporters.

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